Ahama

Project Overview

Comprehensive strategic consulting and experience design for a distinctive hospitality destination.

Challenge

Ahama required a cohesive identity and thoughtful positioning to differentiate itself in a competitive landscape, alongside an innovative approach to guest experience that would resonate on a deeper emotional level.

Our Approach

As lead strategic advisor, we delivered end-to-end concept development and implementation guidance:

• Brand Development: Created a distinctive identity and positioning strategy that reflected the property's unique essence and resonated with sophisticated target audiences

• Experience Design: Crafted a multi-sensory guest journey with signature touchpoints, including commissioning a custom sound temple from renowned designer Héctor Esrawe

• Cultural Programming: Developed a comprehensive cultural strategy to position Ahama as a meaningful destination beyond accommodation

• Community Integration: Curated and negotiated strategic partnerships with international private members clubs to create a vibrant community ecosystem

• Space Planning: Provided masterplan consulting to ensure physical spaces amplified the emotional journey

• Operational Elements: Curated distinctive guest supplies that reinforced the brand narrative as well as created strategic departments

• Communication Strategy: Selected and managed PR agency relationships to ensure cohesive brand storytelling

Results

Ahama emerged with a distinctive identity and robust strategic framework that seamlessly integrated physical design, operational elements, and emotional touchpoints. The sound temple installation created a signature experience that differentiated the property, while strategic partnerships established Ahama within an exclusive community ecosystem.